Tired Of Being A Corporate Gypsy?

Lead Your Life / Personal Leadership

I have worked myself for 2 big international firms, Procter & Gamble and PepsiCo. Over the last 10 years, while running my own firm, I have worked in Europe, Africa, South America, Russia and the USA with managers from companies like Nestlé, Unilever, Sara Lee, Reckitt Benckiser and Heineken. All these big international companies have one thing in common. The opportunities for career growth in one and the same country are limited.

If I compare today’s location of my LinkedIn contacts with their situation a couple of years ago,

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The New Marketing Mindset: Treat Your Clients As Partners

Market Leadership

So, “Old Marketing”, as in “Interruption Marketing”, is dead. Or at least dying. It’s slowly but steadily being replaced by a New Marketing Mindset. Where clients are seen and treated as your partners, both with the same goal: to give and to receive value.

To fully exploit this new concept, marketers have to change their Marketing Mindset. Market share is still the product of Awareness x Trial x Purchase x Re-Purchase, the way to get there changes.

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Old Marketing is losing its effectiveness fast. Very fast.

Market Leadership

When I grew up, Old Marketing was in its infancy. Old Marketing as in “Interruption Marketing”. There were 2 TV channels, and every hour or so, only in between two different programs, there was a 5 minute commercial block. My parents, their time ahead, always turned off the volume during these breaks.

Over the years, the amount of TV channels doubled, quadrupled, centupled and people needed to get interrupted more often and more aggressive to get the

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Why Is It So Difficult to Lead A Team?

Personal Leadership

Last week I wrote that powerful team leaders only need to take a genuine interest in their people, remind them of the impact that their work has on others, and help them establish creative ways to measure and assess their performance.

But why don’t managers do these things? According to Lencioni there are a number of reasons.

First, many managers think they are too busy. Of course, the real problem is that most of those managers see themselves primarily as individual contributors who happen to have direct reports. They fail to

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Help, I Got Promoted to Team Leader!

Personal Leadership

When I was working in the office of one of my clients last week, one manager passed by and asked if I had time for a coffee. Of course!

She got recently promoted to Marketing Manager and now had to lead a team of 12 people. She was, let’s say, positively concerned and looking forward to this new challenge. However, you don’t learn this at University and there were unfortunately not a lot of inspiring examples in her close environment.

Her biggest concerns were how to manage her time, since she was still involved in her previous role and now had to add being a team leader, and how to manage a group of people towards achieving results.

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